Epic hit back with a lawsuit and a spoof advert casting Apple as Big Brother in “Nineteen Eighty-Fortnite”. On Thursday Epic decided without warning to begin offering its own payment service for Fortnite players, with a 20% cut in cost if they decided to bypass Apple’s in-app purchases.Īpple responded by pulling Fortnite from the App Store. Now, the same mechanics – head-to-head competition and a winner-takes-all ending – have forced Epic into a vicious public fight with one of the few companies in the world that could be the Goliath to its David: Apple.Įpic’s founder, Tim Sweeney, has long been vocally critical of Apple’s requirement that the company pay 30% of its iPhone revenues as fees for selling in-game currency – used to buy new characters and costumes – to people playing on their phones.
The formula has bestowed the game with once-in-a-generation success: it has more players than Twitter has users, it has minted its own millionaire celebrities, and it has turned Epic, formerly an also-ran provider of development tools, into one of the most successful companies in gaming. In Fortnite, the astronomically successful video game from Epic Games, 100 players skydive on to an island and enter into one-on-one combat until only the winner is left standing.
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